Tequila – Mexican Routes https://mexicanroutes.com Best Travel Destinations & Tourist Guide in Mexico Mon, 16 Dec 2024 15:07:42 +0000 en-US hourly 1 https://mexicanroutes.com/wp-content/uploads/2018/02/cropped-MexicanRoutes_fav-150x150.png Tequila – Mexican Routes https://mexicanroutes.com 32 32 1-week road trip from Guadalajara to Puerto Vallarta https://mexicanroutes.com/a-one-week-road-trip-from-guadalajara-to-puerto-vallarta/ Sun, 14 May 2023 11:39:38 +0000 https://mexicanroutes.com/?p=13611 If you’re looking for a fun and adventurous way to explore Mexico’s Pacific Coast, a trip from Guadalajara to Puerto Vallarta is the perfect choice. With stunning scenery and a variety of attractions, this trip is sure to be an unforgettable one.

The journey will take you through a diverse range of destinations, each with its unique attractions and experiences. Here’s a sample one-week itinerary to help you plan your road trip from Guadalajara to Puerto Vallarta.

Day 1: Guadalajara

Start your journey in Guadalajara, one of Mexico’s most vibrant cities. Take a stroll through the historic center to admire the colonial architecture and visit iconic landmarks such as the Cathedral of Guadalajara and the Teatro Degollado.

Don’t miss the chance to try some of the local delicacies and tequila.

Day 2: Tequila

On your second day, head to the town of Tequila, located about an hour’s drive from Guadalajara.

As the name suggests, this is where tequila is produced, and you can take a tour of one of the many distilleries to learn about the process and sample some of the different varieties.

Also, visit the National Tequila Museum to discover more about the history and culture of this beloved drink.

Day 3: Chapala

Next, make your way to the picturesque town of Chapala, located on the shores of Lake Chapala, the largest lake in Mexico.Chapa

Take a boat tour to admire the scenic views and visit the Malecon, a promenade that stretches along the lakeshore and is dotted with shops, restaurants, and street performers.

You can also visit the Ajijic Cultural Center to learn about the local arts and crafts.

Day 4: Sayulita

On day four, drive to the charming beach town of Sayulita, known for its laid-back vibe and world-class surfing.

Spend the day on local beaches soaking up the sun on the golden sands, sampling fresh seafood at the beachside restaurants, and browsing the colorful boutiques and art galleries.

If you’re feeling adventurous, you can sign up for a surf lesson or go on a jungle hike to explore the lush surroundings.

Day 5: San Francisco (San Pancho)

Continue your journey to San Francisco, also known as San Pancho, a quaint town located just a few kilometers from Sayulita.

This is a great place to relax and unwind, with a beautiful beach, cozy cafes, and a vibrant art scene. You can visit the Entreamigos Community Center to learn about the local initiatives supporting sustainable development and cultural preservation.

Day 6: Punta Mita

On your penultimate day, head to Punta Mita, a luxury resort area that boasts some of the most beautiful beaches in the region.

Spend the day lounging on the white sand beach, swimming in the crystal-clear waters, and indulging in the SPA treatments and gourmet cuisine offered by the upscale hotels of Punta Mita.

You can also take a boat tour to explore the nearby Marietas Islands, home to a diverse array of marine life and stunning rock formations.

Day 7: Puerto Vallarta

Finally, arrive in Puerto Vallarta, a bustling resort city that combines modern amenities with rich history and culture.

Visit the Malecon, a lively boardwalk lined with sculptures, street performers, and restaurants, and explore the old town to see the beautiful architecture and colorful street art.

Don’t miss the chance to visit the iconic Church of Our Lady of Guadalupe, a symbol of the city’s strong Catholic heritage. You can also take a day trip to nearby attractions such as the Botanical Gardens, the El Eden Canopy Tour, or the hidden beaches of Yelapa.

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A road trip from Guadalajara to Puerto Vallarta is a fantastic way to discover the beauty and diversity of Mexico’s Pacific Coast.

From colonial cities to beach towns, from tequila distilleries to luxury resorts, from cultural landmarks to natural wonders, this route offers something for everyone. So pack your bags, hit the road, and get ready to explore!

Tourist Information & Tips

Where to Stay

There are plenty of accommodation options along the route, ranging from budget-friendly hostels to luxurious resorts. In Guadalajara, you can stay at the historic Hotel Morales or the trendy Casa Fayette.

In Sayulita, check out the colorful Casablanca Sayulita or the rustic-chic Hotelito Los Suenos. In Punta Mita, indulge in the lavish amenities of the Four Seasons Resort or the St. Regis Punta Mita Resort.

And in Puerto Vallarta, choose from the traditional Hotel Rosita or the contemporary Hotel Mousai.

Tips for the Road Trip

  • Rent a car from a reputable company and make sure to have all the necessary documents and insurance coverage.
  • Check the weather forecast before you go, as the region can be affected by tropical storms and hurricanes.
  • Be prepared for toll roads, which are common along the route, and have cash or a credit card ready to pay.
  • Plan your itinerary, but also allow for some flexibility to accommodate unexpected detours or changes.
  • Pack sunscreen, bug spray, and comfortable clothing and shoes for outdoor activities.
  • Learn some basic Spanish phrases to communicate with the locals and enhance your cultural experience.
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Jose Cuervo Express Train https://mexicanroutes.com/jose-cuervo-express-train/ Sat, 11 Jan 2020 23:42:49 +0000 https://mexicanroutes.com/?p=8297 Would you like to travel in luxury like in Porfiriato times and get to know the oldest tequila distillery in America?

The best option is to take the José Cuervo Express, whose final destination is the magic town of Tequila, Jalisco. The José Cuervo Express is one of the only old-style trains in Mexico.

Even if tequila is not your thing, just traveling aboard this beautiful machinery will be worth the trip every minute. Jose Cuervo Express will take you to the Magical Town of Tequila, where a full day of activities is prepared for everyone.

  • Travel on the Express Wagon of Jose Cuervo Express
  • Visit the agave fields and agave harvesting demonstration
  • Mexican snacks and cocktails prepared with tequila onboard Jose Cuervo Express
  • Lottery
  • Professional tasting guided by a Maestro Tequilero
  • Tour of Jose Cuervo’s La Rojeña distillery
  • Enjoy free time for lunch and a walk around the Tequila Pueblo Mágico
  • Mexican show
  • Classical toast with one of our premium tequilas

The train is divided into three sections, each designed for a specific type of passenger.

  • Express wagons are perfect for family travelers and are designed to better serve visitors of all ages and offer admirable sophistication with wood finishes, ample seating, and a cocktail bar.
  • Premium Plus section is for a more comfortable trip, where you will find a relaxing environment and can rest while enjoying food and cocktails made to tequila base served on your table.
  • Diamond Wagon is for fans of luxury. Here, passengers can appreciate a glamorous vintage decoration reminiscent of the elegant trains of yesteryear with large tables, mirrors, and seats that combine wood and leather. In addition, during the trip, you can enjoy a tasting of the premium tequila from the Reserva de la Familia house.

Every Saturday of the year you can get on board the José Cuervo Express, one of the best tequila trains in the country that offers two different itineraries, one at sunrise and one at sunset in order to offer its passengers the option to enjoy onboard the sunrise or sunset

Both tours take you to Tequila, a magical town of Jalisco located not far from the City of Guadalajara famous for bewitching all its visitors with its cultural, natural, and, of course, tequila wealth.

The two itineraries of the José Cuervo Express have an approximate duration of 11 hours, so you better book your entire day to fully enjoy this experience.

Jose Cuervo Express Tequila Tour

Travelers who choose to leave the train on board in the morning will leave the Guadalajara Station at 9 in the morning to see how the breathtaking landscapes light up with the first rays of the sun while an educational tasting is conducted guided by an expert Tequilaro by José Cuervo.

Before noon, the visits will reach the town of Tequila, where you can visit the La Rojeña distillery, the oldest in America whose production of artisan tequilas dates back 250 years.

When you go through it, you will know all its elaborate production processes that range from agave cooking in masonry furnaces, to distillation in a special room with copper stills and its storage in thousands of barrels that are stored in the aging rooms.

In the afternoon you will have free time to tour Tequila and try its high gastronomic proposal in some of its best restaurants.

Before concluding your visit, you will visit the famous agave fields of the town to contemplate a demonstration of “jima” with which it will be clear to you why the “jimadores” are considered the artists within the tequila production process.

Visitors that opt ​​for the sunset itinerary will leave Expo Guadalajara in the morning and arrive first at the agave fields and then travel through the José Cuervo distillery.

At 18:00, the return aboard the Jose Cuervo Express will be taught, where the educational tasting will take place with the sunset in the landscapes of Jalisco as the background scenario.

Itinerary

There are two itineraries (sunrise and sunset) so the departures are from different points and when you return you arrive at the starting point of the other itinerary.

  • In the evening itinerary the first stop is the José Cuervo fields and then head to the José Cuervo facilities in Tequila.
  • The sunrise itinerary arrives directly in Tequila at the train station to be transferred to the José Cuervo facilities.

SUNRISE

Tequila: seduce your senses (Train – Bus)
Duration: 11 hrs.

  • 09:00: The Jose Cuervo Express departs from Guadalajara Station
  • 09:30: Professional tasting guided by a “Maestro Tequilero”
  • 11:00: Arrival at Tequila
  • 11:35: Tour of the Jose Cuervo “La Rojeña” Distillery
  • 13:00: Free time to enjoy the Tequila Pueblo Mágico
  • 16:15: Mexican Show
  • 18:00: Arrival at the agave fields and agave harvesting demonstration
  • 18:30: The Bus Departs from Tequila, Jalisco
  • 20:00: Arrival at Casa Cuervo – EDISA

SUNSET

The agave fields: the beginning of history (Bus – Train)
Duration: 11 hrs.

  • 09:00: Bus departs from Casa Cuervo – EDISA for Jose Cuervo`s agave fields
  • 10:30: Arrival at the agave fields and agave harvesting demonstration
  • 12:45: Tour of the Distillery “La Rojeña” of Jose Cuervo
  • 14:00: Free time to enjoy the Tequila Pueblo Mágico
  • 16:15: Mexican Show
  • 18:00: The Jose Cuervo Express Departs at the Guadalajara Station
  • 18:30: Professional tasting guided by a Maestro Tequilero
  • 20:00: Arrival at Guadalajara train station

Jose Cuervo Express info

The train runs every Saturday with a unique schedule of 09:00 to 20:00.
Occasionally train runs on Sunday, driving the same schedule.
The tour lasts 11 hours in total, however, the train journey is from 1:45 to 2 hours.

Trains depart from the Ferromex station in Guadalajara.
The station is located on Avenida Washington #10, Colonia Moderna.
It is next to Parque Agua Azul.

You must arrive an hour before departure.
The counters will check your ticket and place a bracelet on your wrist that you must keep on for the duration of the trip.

If you travel with children

  • Children aged 5 and under travel free of charge.
  • There are also reduced rates for older and younger children.
  • Remember that children cannot travel with the service coaches (bar and dining coaches).
  • It is important to check all safety requirements during the trip to avoid any accidents happening to children.
  • Children must remain seated during the whole journey and must always be led by the hand of an adult during the visit to La Rojeña.

Prior reservations must be made to obtain a boarding pass for the day of the experience, although if there are still places available on the same day, sales can be made at the register.

  • Express MXN 2,250 (around 112$ USD)
  • Premium Plus MXN 2,650 (around 132$ USD)
  • Diamond MXN 2,950 (around 147$ USD)

You could stay in the town if you want to, however, the return would run on your own, or failing that if after 8 days you want to return aboard the train, you would need to buy a return ticket.

Mundo Cuervo
Phone: +52 (374) 742 67 17
eMail: info@mundocuervo.com
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Tequila route https://mexicanroutes.com/tequila-route/ Fri, 10 Jan 2020 00:47:13 +0000 https://mexicanroutes.com/?p=8281 Tequila ranks number one among the products most consumed by foreigners when visiting Mexico.

To experience the magical world surrounding this emblematic drink, there is nothing better than spending at least one day visiting the “Tequila Route”, a tourism concept that embraces history, tradition, and culture.

By law, only 5 Mexican states can produce tequila:

  • Jalisco
  • Guanajuato
  • Tamaulipas
  • Michoacan
  • Nayarit

Most tequila is produced in the Tequila Valley in Jalisco.

Jalisco is home to some of the world’s most recognized tequila distilleries. Distilleries are scattered throughout the region. There are a hundred factories of emblematic tequilas such as Herradura, Cuervo, and Sauza.

What is the Tequila Route?

The Tequila Route is a tourist destination that began in 2006.

The Tequila Route is a popular multi-thematic tourist destination that combines historical, cultural, and natural wealth, full of Mexican traditions linked to the historical development of this emblematic drink.

Tequila Valley is located 1,5 hours from the city of Guadalajara. The valley is known for its great fame due to the beauty of its landscapes during the rainy season or the blooming of the blue agave in early April.

The Tequila Valley has plenty of attractions that can be visited at other times of the year, such as the so-called Otoñada del Valle de Tequila, a celebration that takes place in the Tequila Valley in the fall.

Tequila Route consists of 8 municipalities surrounding the Tequila Volcano:

  • El Arenal
  • Amatitán
  • Tequila
  • Magdalena
  • San Juanito de Escobedo
  • Ahualulco de Mercado
  • Etzatlán
  • Teuchitlán

The first 4 municipalities of this region are part of the Agave Landscape: almost 35 thousand hectares of land with huge bluish plants planted with blue agave were declared a UNESCO World Heritage Site in 2006.

Flanked by mountains on both sides and a dormant volcano in the center, most of the distilleries are located in or near the valley towns of El Arenal, Tequila, and Amatitan. The small town of Tequila is the most popular.

Amatitan and Tequila dispute the honor of being the cradle of tequila.

Tequila Trains & Tequila Bus

The fastest and easiest way to explore the region is to take the Tequila Express train, which transports passengers through a desolate landscape of agave-filled countryside. There are two tequila trains from Guadalajara:

  • José Cuervo Express: From Guadalajara to Tequila.
  • Tequila Herradura Express: From Guadalajara to Amatitán.

There is also another similar tour with the Tequila Express, a regional bus service that runs from Guadalajara to the Sauza Tequila distillery in the municipality of Tequila. To travel on your own, rent a car in Guadalajara.

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Exploring Guadalajara by car: 8 day-long trips https://mexicanroutes.com/exploring-guadalajara-by-car-top-8-day-long-trips-for-good-company/ Mon, 10 Jun 2019 09:58:47 +0000 https://mexicanroutes.com/?p=6735 Guadalajara is a popular touristic destination. Probably, it’s because of the numerous cultural places, nature views, mouth-watering cuisine, and incredible nightlife. It is not a problem to find the best restaurants, hotels, and other attractions.

Staying here for a few days, you have a chance to visit a cultural city center, a country lake, and play local sports. No doubt, Guadalajara is one of the must-see places for visiting in Mexico.

Where to go around Guadalajara if you have just one free day?

Renting a good vehicle from Hertz Guadalajara, you can discover more worthy places around the city.

Surrounding regions are also rich in cultural and historical heritage as well. The marvelous countryside is covered with highland forests, mountains, and lakes.

There are a lot of the best trips around Guadalajara you can take.

Free Mexico Travel Guide and Travel Information

Puerto Vallarta

If you are a beach lover, you have a chance to visit a beautiful beach place with a comfortable infrastructure.

Go to the Pacific coast to Puerto Vallarta. Actually, this is the name of a small Mexican city, full of street food spots, atmospheric bars, and happy tourists. Everyday life is very calm and quiet here.

Go to the beach and enjoy hidden bays and a shoreline.

Free Mexico Travel Guide and Travel Information

Chapala Lake

If a shoreline is not enough for you, you should go to see a lake. It takes you half an hour to drive to the south from Guadalajara. Your stop is a small town Chapala.

The town is famous for its great climate conditions almost every day and its beautiful lakes. The views are amazing! The biggest lake you have ever seen is surrounded by green forests and mountains.

Do you want a book a boat tour?

Free Mexico Travel Guide and Travel Information

Tlaquepaque

A small city Tlaquepaque is a popular place to visit not far from Guadalajara. Tlaquepaque is a famous cozy place where you can buy hand-made crafts, street musicians, and road-side treats.

This is that particular place where people used to go to buy souvenirs. You can see a curious mosaic shop, El Jardin Hidalgo garden. Nevertheless, the long streets and pretty buildings look nice!

Free Mexico Travel Guide and Travel Information

Tequila

Come to try Tequila! This is, probably, the first drink you are offered to try in this region. Tequila is a legendary drink that has been produced in the region of Guadalajara for centuries.

The never-ending fields around the city are separated for tequila production. The suburbs are full of old distillery buildings. Many of them are open for tourists and you can watch the process of producing tequila.

The testing drink is not enough, visiting suburban hills, you have a chance to observe everything that attracts foreign photographers the most: cobblestone streets, flowered buildings, charming cafes.

Free Mexico Travel Guide and Travel Information

Mazamitla

This region is often called Mexican Switzerland. You should go to the west of Guadalajara to reach Mazamitla. The charming place welcomes you with its wooden buildings, pine trees, and fresh air.

Here you can see the Parroquia de San Cristobal, the pearl of local architecture. Looking for the gorgeous sceneries, go to the mountain forests around the town, or visit the legendary waterfall of Cascada El Salto.

There are not many tourists in this quiet place so you have enough time for picturing and enjoying your vacation.

Free Mexico Travel Guide and Travel Information

Tapalpa

Have you ever heard about the so-called “Magical Town” in Mexico? It’s all about Tapalpa!

The town names the most mysterious place in Guadalajara because of its impressive culture. Here you can see the brightest events and traditions. Also, this is a place where people come to get some rest and peace of mind.

The city is in the center of forest hills, built up with interesting buildings, and original traditions. This is the right place for all tourists to come and see the beauty and mystery of the local lands.

Free Mexico Travel Guide and Travel Information

Ajijic

This small town is waiting for your visit just after the Lake of Chapala. This is a really dreamy place.

You will be amazed by the fresh gardens, warm water, and ancient colonial architecture, typical of this land. What is more, you will meet interesting people and learn about the latest local news in the atmospheric cafes and restaurants.

Free Mexico Travel Guide and Travel Information

Bosque Primavera

Traditionally, Guadalajara is a popular place of deep nature and azure water. The main source of crystal-clear air and water around the city is the Bosque de la Primavera.

Why is it an interesting place to visit? It seems like you are getting into a new world! Take a tour and go back to the past! You have a chance to explore local plants and animals. If you want to know more, you can take a guide!

Don’t worry about the condition of the road. Of course, you can take a full-size car if you travel in a company to feel comfortable and have enough space for your luggage.

To be sure of a safe road, try to plan the route beforehand and mark all possible stops for walking and dining.

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15 day tour Mexico Colonial https://mexicanroutes.com/15-day-tour-mexico-colonial/ Mon, 04 Jun 2018 08:30:03 +0000 http://mexicanroutes.com/?p=3666 This route includes the most popular destinations in 3 Mexican states – Mexico, Guanajuato, and Jalisco.

  • The point of departure: Mexico City
  • The point of return: Guadalajara

You will visit cozy colonial towns with history and small magic towns and villages.
You also will visit a majestic Teotihuacan and the place of the famous tequila drink birth.

Attention!

This tour contains 4 long-distance bus travel:

  • Mexico City – Queretaro (3:20/4:10 hours)
  • Queretaro – Acambaro (2:40/3:00 hours)
  • Acambaro – Queretaro (2:40/3:00 hours)
  • Leon – Guadalajara (4:15/4:45 hours)

You also could rent a car, but the time on the road will be almost the same.

Have a nice trip!

Day 1 – Mexico City

  • Start with the Zócalo (Plaza de la Constitución)
  • Metropolitan Cathedral
  • Templo Mayor Museum.
  • National Palace to see Diego Rivera’s murals
  • Stroll down Francisco I. Madero Avenue
  • Palacio de Bellas Artes
  • Dinner in the Alameda Central area

Day 2 – Mexico City

  • Chapultepec Park and Chapultepec Castle
  • National Museum of Anthropology
  • Neighborhoods of La Condesa and Roma
  • Walking through Parque México.
  • Nightlife in Zona Rosa or Polanco

Day 3 – Xochimilco

  • Rent a colorful trajinera (boat) to cruise through the canals
  • Bring snacks and enjoy live mariachi music
  • Museo Dolores Olmedo
    Coyoacán, exploring the Frida Kahlo Museum (Casa Azul)
  • Enjoy dinner at a local market

Day 4 – Teotihuacan

  • Take a guided tour of Teotihuacan
  • Museum
  • Return to Mexico City
  • Visit the Plaza Garibaldi for live mariachi

Download this itinerary in .pdf format
Please, consider a small donation if you find it useful.

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Tequila https://mexicanroutes.com/tequila-town/ Fri, 20 Oct 2017 15:53:18 +0000 http://mexicanroutes.com/?p=1761 Santiago de Tequila, or simple Tequila, is a town and municipality located in the state of Jalisco about 60 km from the city of Guadalajara.

Tequila is best known as being the birthplace of the drink that bears its name, “tequila,” which is made from the blue agave plant, native to this area. The heart of the plant contains sugars and has been used by native peoples here to make a fermented drink.

After the Spanish arrived, they took this fermented beverage and distilled it, producing the tequila known today.

The popularity of the drink and the history behind it has made the town and the area surrounding it a World Heritage Site. It was also named a “Pueblo Mágico” (Magical Town) in 2003 by the Mexican federal government.

Tequila has also been famous for being the prime setting in the successful Televisa telenovela “Destilando Amor”.

The coat of arms of the municipality was officially adopted on 31 December 1983 by the municipal council.

It contains the Latin phrase ALMA LAETA NOBILIS, meaning “cheerful and noble soul.” Its representative symbols include the tower of the main church in the town of Tequila, the chimneys of the distilleries, the agave plant, and Tequila Mountain.

Tequila is not only famous for its namesake drink but also for its scenic beauty, historic architecture, and cultural significance. The town attracts visitors from around the world who come to learn about the production of tequila.

Geography & Envroiment

Tequila is one of the 124 municipalities of Jalisco, located just west of the center of the state. Its territory extends for 1690 sq km, with elevations that vary between 700 and 2,900 m above sea level.

The municipality is located on rugged terrain with little flat space except in some valleys. The Santiago y Chico River constitutes the low points of the municipality at 700 meters while the high peaks are located in the south.

The highest mountain is Tequila Volcano or Tequila Mountain at 2,900 meters. This is an inactive volcano, not having had an eruption in more than 220,000 years, and dominates the landscape in the center of the municipality.

Hiking and other ecotourism are possible here but infrastructure such as roads, security, and signs are minimal. The eastern part of the municipality is dominated by the Sierra de los Balcones.

Climate & Weather

The climate is semi-arid with a dry season in the winter and spring and a rainy season in summer and fall. Temperatures do not vary greatly between summer and winter and average about 23.2 C.

The higher elevations have pine and oak forests while the lower elevations have mesquite, nopal, and other vegetation. The municipality has 28,430 hectares of mostly pine forest in the higher mountain areas.

The major rivers of the municipality are the Santiago, El Chico, and Bolaños, and a large number of small streams.

Origin of the name

The name “Tequila” is derived from the Nahuatl language.

History & Timeline

The first people to live in this area were probably the people from the shaft tomb culture during the Middle Formative Period. By the Late Formative and Classic periods, the Teuchitlan tradition entered the region.

Several guachimonton complexes were built nearby such as Huitzilapa to the west and Amatitan to the east.

The Epiclassic saw an intrusion of peoples from the Bajio region during a period of intense drought bringing with them many Central Mexican characteristics. By the Postclassic a variety of ethnic identities were in the region such as Caxcan, Cora, and Huichol.

The major pre-Hispanic settlement was not where the town of Tequila is today, but rather in a place called Teochtinchán.

After the Spanish Conquest of the Aztec Empire, the Spanish moved west and this region became part of what was known as Nueva Galicia during the colonial period. Initial resistance to Spanish domination was brief.

Local people fortified their major town, but in the end, decided to surrender peacefully.

The village of Santiago de Tequila was founded in 1530 by Franciscan monks, who moved many of the local people here from Chiquihuitillo Mountain (now known as Tequila Volcano).

In 1541, indigenous people in various parts of Nueva Galicia revolted against Spanish rule. Locally, The Tecoxines and Caxcanes in the towns of Tlaltenango, Xochipila, Nochictlán, and Teocaltech rebelled first, with those in Tequila joining later.

These rebels made their stand on Tequila Mountain. Friar Juan Calero of the monastery near Tequila went to try and pacify the situation, but he was killed by a barrage of arrows and rocks. His body was stripped of its robes and hung on the local stone idol.

Another monk who died trying to negotiate a settlement was Friar Antonio de Cuellar of the Etzatlan monastery.

In October 1541, the situation in Nueva Galicia was so serious that the viceroy, Antonio de Mendoza, arrived from Mexico City. Rebel chief Diego Zacatecas went to meet with the viceroy but was immediately taken prisoner by the Spanish.

The price for his release was the end of the rebellion and for the chief to convert to Christianity.

In 1600, Pedro Sánchez de Tagle decided to build a large-scale distilling operation based on a local fermented beverage made with the local agave plant. He also introduced the idea of cultivating this plant, native to the region, on a mass scale.

At the beginning of the 19th century came another rebellion in the Tequila area, this time led by a man only known as “The Gold Mask.” This rebellion was suppressed by the governor of Nueva Galicia, José Fernando de Abascal y Sousa, for which he was subsequently promoted to viceroy of Peru.

Shortly after this came the Mexican War of Independence. Rafael Pérez, under orders from José María Mercado, came to Tequila with 200 men to take over the town from royalist forces.

After Independence, the town of Tequila was made the seat of one of the departments of the new state of Jalisco. When these departments were reorganized into municipalities, the town of Tequila was made the seat of the municipality of the same name.

In 1874, the town of Tequila was given the official status of the city. This was in recognition of an event in 1873, when Sixto Gorjón, about 50 police and citizens of Tequila fought off a group of bandits headed by Manuel Lozada, known as “The Tiger of Alicia.”

Tourist Attractions & Sightseeing

The town of Tequila contains the main parish church, Our Lady of the Purísima Concepción, built in the 18th century by Martín Casillas. The church has a stone facade, a bell tower, and inverted truncated pyramid pilasters that flank the main portal.

Also inside is a statue of Our Lady of the Conception which dates from 1865.

Notable secular structures include the Quinta Sauza built in the 1830s and the La Perserverancia distillery which was built in 1873. The Quinta Sauza has a large exterior garden with elaborate stone fountains.

In the atrium, there are carvings with scenes from the passion of Christ. The facade of the house has reliefs of plants in which there are several entrances. Inside, there is a courtyard with a decorated fountain in the center and the entrance to the chapel in the back, which is decorated with plant and serpent motifs.

In La Perseverancisa there is a huge work painted by Gabriel Flores in 1969 depicting the making and drinking of tequila.

The distillery has guided tours. This distillery also has a museum in front of the municipal palace, containing paintings, photographs, sculptures, and the machinery of the La Perservancia distillery and a room dedicated to regional crafts.

The National Museum of Tequila (MUNAT) is located in the town of Tequila on land that was purchased and set aside by Cipriano Rosales at the beginning of the 20th century for cultural and/or educational activities.

The Eduardo González Primary School was established first in 1933 and became a vocational high school in 1979. This was closed in the 1980s due to the deterioration of the building.

After extensive remodeling, it reopened as the Casa de Cultura Tequilense (Tequila Cultural Center) and remained so until 2000, when it was converted into the National Museum of Tequila. It is the first museum in the world dedicated to this liquor.

Just 10 km outside the town is the Sanctuary of Saint Toribio Romo González. The Sanctuary is located in the place where Saint Toribio, as commonly known was apprehended and shot during the Cristero War.

The National Festival of Tequila is held every year from the end of November to the middle of December. During this event, a Tequila Queen is crowned and the main distillers in the area all have a presence with samples of their tequila.

There are also charreada events and a parade with floats, cockfights, mariachis, fireworks, and rides. This festival coincides with the feast of Tequila’s patron saint, Our Lady of the Purisíma Concepción.

A surprising tradition for those not from Tequila is the nightly blessing of the town by the parish priest. At 21:00 every night, the priest offers blessings by ringing a bell 3 times and directing the cross with the sacraments towards all 4 cardinal points.

The Tequila Route

The town of Tequila and the vast agave fields surrounding are declared a World Heritage Site.

Over 35,019 hectares between the foothills of the Tequila Volcano and the valley of the Rio Grande are covered in fields of blue agave. For over 2,000 years, this plant has been used to make fermented drinks and cloth.

Since the 16th century has been used to make distilled liquor with the name of Tequila.

Within these fields are the towns of Tequila, Arenal, Amatitan, and Teuchitlán with large tequila production facilities. Many of the tequila-making facilities are located on large haciendas which date back as far as the 18th century.

Most distilleries and haciendas are made of brick and adobe, featuring stucco walls with an ochre lime wash, stone arches, quoins, and window frames. Most are decorated with Neoclassical or Baroque ornamentation.

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The Tequila Route (Ruta de Tequila) and the Tequila Express were created with the aim of promoting the tourism of Tequila in the neighboring municipalities of El Arenal, Amatitan, Magdalena, and Teuchitlan, which also contain important tequila facilities, as well as cultural and archeological attractions. Both also go through the vast blue agave fields that were recently named a World Heritage Site.

The Tequila Route was created and is supervised by the Consejo Regulador del Tequila, which regulates the production and authenticity of the liquor produced here. Other attractions on the route include archeological sites, old mansions, and opal and obsidian mines.

The archeological sites primarily belong to a culture known as the Guachimontones located in the municipalities of Teuchitlan and Magdalena. In a number of the old haciendas (distilleries), visitors are invited to try their hand at some of the aspects of tequila making, such as cutting the spines off the agave plant.

Most of these haciendas also have tasting rooms and restaurants.

Along the route is the Tequila Volcano.

The Tequila Express is a train for tourists which has been in operation since 1997. On Saturdays and Sundays, this train takes passengers through tequila country, accompanied by live mariachi music and bilingual guides to the Hacienda San José del Refugio.

Another guided tour is Tequila Adventure, which shuttles people in vans to the distilleries of la Cofradía and Mundo Cuervo.

Nearby Archaeological sites

The Teuchitlán archeological site is one of the first cultures here that first produced an agricultural society.

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